Wednesday, 4 November 2009

beginning our project 28th september


application of design brief regarding our summer work was given on the 28Th of September. from our research, we began getting into our groups and we were told what we have to do. the brief looked quite complicated but i hoped it would make more sense as the week went on. my group was Claire Greendale, zainab, Adele, Vicky wallace and Jess pike. Jess was not there on the first day so we informed her we had been put into our groups and we began on the work, putting together an A2 mood board so we could create four more individual research based on our summer work as a group. to the left hand side of the page is one of the research pages i did based on our group mood board. we decided to look at structured shapes, strong, bold colours, bright flowers and natural shapes. this combined made an interesting mood board and my research after this was more interesting.
from his personal research that was to be completed during the week we were then to begin designing for our group. we needed to design a designer diffusion brand. we needed a name. branding and mission statement to begin designing so we all had an established idea of what to design as a group as we had to make a coherent line that had combining features alongside our own personal line-ups.
as a group we decided to create 'impossible to define' as a designer difussion ine for miu miu we were using a slogan already linked with the brand. all this had been done in one week along side team talks, planning, preparation, and our own personal research. it was beginning to look like this brief would be hell.
we also had our first Enterprise lecture this week, i understand that enterprise is very important to designers and other creatives, and i think the lessons will be really helpful when thinking about business. our first lecture was quite interesting and it gave us a basic insight into what we need to know when thinking about setting up our own business's.

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